Cross Media Marketing

Print / Web Cross Media Marketing

Expand the effectiveness and impact of your direct mail campaign with a custom web response site that reflects the content and theme of your bulk mail campaign.

Custom landing pages from printed links or QR Codes make sure your potential customers get where you want them to go, directly to the information and offers you are promoting.

Bayard can energize your direct mail campaign with Variable Data Printing ( VDP ) and online landing pages at rates that are very cost effective. VDP is an effective way to tailor the content of your mailing to the specific interests of multiple constituent groups.

This method teams the latest printing technology with online response techniques to increase the impact and effectiveness of your mailing.

Bayard can painlessly take you through this and all the latest print / web integrated marketing techniques. Call us to talk to a Bayard customer service representative to discusses your direct marketing initiatives.

Bayard Printing Group

Bayard Printing Group is a large regional commercial printer that serves the Northeast and Mid-Atlantic region of Pennsylvania, New York, New Jersey, New England, Maryland and Washington DC. from multiple locations in Central Pennsylvania and Northeastern Pennsylvania NEPA.

Bayard produces quality high volume heat-set web printing, sheetfed offset printing and on-demand digital printing. Bayard is also a direct mail and fulfillment specialists, processing over 65,000,000 (65 million ) pieces of direct mail a year through our in-house US Postal Service substation.

Bayard has the capabilities to get both high volume and short run mailings out fast, efficiently, accurately and economically. So whether you need to saturate a region or micro-target areas as small as a single neighborhood, Bayard has the solution.

Bayard also offers extensive in-house web-to-print management and distribution solutions as well as integrated print / web marketing. Bayard's online services focus around making print easier, faster and more economical for clients large and small.

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